Released on: September 22, 2008, 11:52 pm

Press Release Author: Shushmul Maheshwari

Industry: Telecommunications

Press Release Summary: RNCOS has recently added a new Market Research Report titled,
“European Mobile Market Scenario to 2012”, to its report gallery. The report
discusses the impact of technology on the mobile market and anticipates the future
direction of key segments of the market.

Press Release Body: RNCOS has recently added a new Market Research Report titled,
“European Mobile Market Scenario to 2012”, to its report gallery. The report is an
extensively researched objective analysis on the growing marketplace for mobile
handset industry in the Europe. The report discusses the impact of technology on the
mobile market and anticipates the future direction of key segments of the market.

This report will help the clients to analyze the leading-edge opportunities critical
to the success of the growing mobile handset market in Europe. The analysis given in
the report is supplemented with the statistical facts and helps handset
manufacturers, service providers, and investors navigate the evolving market of
mobile handsets in Europe.

Markets Covered

This section covers the industry background, overview and number of operators in
each region of the European mobile device and handset market. The report covers
Bulgaria, Denmark, Finland, France, Ireland, the Netherlands, Poland, Turkey, the
UK, Czech Republic, Germany, Hungary, Italy, Russia, Spain and Ukraine.

Market Analysis

The European mobile market, despite saturation (most of the region’s markets had
exceeded 100% penetration at the end of 2007), continues to grow. Data ARPU has been
resilient despite promotions lowering the price of SMS services, which alone can
account for up to 90% of total data revenue. Operators have successfully focused on
migrating subscribers to 3G, while GSM growth has been flat or minimal, though until
flat-rate data plans become common, the expensive 3G services will remain
under-used.

Key Findings

- The total mobile subscription in Europe reached 753.5 Million by the end of
December 2007 at a CAGR of nearly 17.6% during the period 2002-2007.
- In terms of subscriber base, the largest market in Europe is Russia with a share
of 22%. In comparison, Ireland forms the smallest market with approx 0.7% share in
2006.
- Total mobile subscribers in the European region are expected to increase at a CAGR
of around 2.35% during 2008-2012.
- Mobile collaboration is emerging as a big time phenomenon in Europe, thus driving
the mobile industry of the region.

Key Issues & Facts

- What are the main factors that are driving the mobile market in the European region?
- What are the recent trends and developments in the mobile industry in Europe?
- What is the mobile subscriber penetration rate in Europe?
- How value-added services are driving the mobile phone market?
- What is the country-wise mobile subscriber base in Europe?
- What are the future growth prospects and opportunities for the mobile industry in
Europe?

Forecast & Analysis

The report gives an idea of the competitive landscape of the mobile industry through
a detailed market sizing and forecast on the mobile handset market. The most
optimistic and pessimistic approach of the market analysis helps the manufacturers
and service providers to anticipate the future scenario of the European mobile
market.

Key Players

This section provides an overview of the facts and financials of key competitors,
including mobile handset manufacturers like Nokia OYJ, Motorola, Inc, Sony Ericsson
Mobile Communications AB, Siemens AG, Samsung Electronics Co., Ltd., Ericsson Inc,
BenQ Corporation, Alcatel-Lucent; and mobile phone service providers like Vodafone,
Orange PLC, SONOFON Holding A/S, E-Plus Mobilfunk GmbH & Co. KG, TeliaSonera AB, and
Elisa Corporation, among others.

Research Methodology Used

Information Sources
The information has been sourced from authentic and reliable sources like books,
newspapers, trade journals, and white papers, industry portals, government agencies,
trade associations, monitoring industry news and developments, and access to more
than 3000 paid databases.

Analysis Method
Methods like ratio analysis, historical trend analysis, linear regression analysis
using software tools, judgmental forecasting, and cause and effect analysis have
been used in the report for prudent analysis.

About RNCOS:

RNCOS, incorporated in the year 2002, is an industry research firm. It has a team of
industry experts who analyze data collected from credible sources. They provide
industry insights and analysis that helps corporations to take timely and accurate
business decision in today's globally competitive environment.

For more information visit: http://www.rncos.com/Report/IM101.htm
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